• Victoria Tourism Industry Council (VTIC)
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Tourist myki launch a plus for industry

21 /05/ 2012 Comments are Closed

With a significant number of Victoria’s public transport users being short term visitors to the state, the tourism industry has welcomed today’s launch of the myki Visitor Pack which will offer a ticketing solution to transport users who will be affected by the cessation of the paper ticketing system.

Victoria Tourism Industry Council (VTIC) Chief Executive, Dianne Smith, says the Visitor Pack will support visitors to the state to easily navigate the city and surrounding suburbs, and will help to drive visitors to Victoria’s tourist attractions and experiences.

“Visitors are likely to stay a few days and this solution will make it easy for them to travel to some of the wonderful attractions and experiences we have both in Melbourne and broader Victoria,” says Ms Smith.

“Through consultation with the Transport Ticketing Authority, the industry has contributed to the design process of this product that will further encourage increased visitation to Victoria and enhance visitors’ experiences.”

The myki Visitor Pack will cater for the more than 20 million annual domestic and international visitors to Victoria, including international students and business travellers.

Exclusively for travellers to Victoria, the Pack will be pre-loaded with travel credit which can be used on trams, trains and bus services and will also include $140 worth of discount vouchers to 15 of Victoria’s top tourist attractions and destinations.

Tourism operators will be invited to sell the Visitor Pack and it will also be available for purchase at Melbourne’s airports and other key visitor hubs such as Visitor Information Centres.

The needs of conference and event organisers are also being investigated as plans to cater for Melbourne’s business visitors are explored.


To arrange a media interview with VTIC Chief Executive Dianne Smith, contact Senior Communications Adviser Melina Walton on mwalton@vecci.org.au, 03 8662 5310 or 0423 883 945.

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Samantha Nixon, Media and Communications Manager
03 8662 5156 / 0423 883 945

Ellana Katos, Media Advisor
03 8662 5205 / 0400 976 889

Bradley Green, Social Media and Communications Advisor
03 8662 5279 / 0419 754 743

Events

march

20mar5:30 pm8:00 pmVictorian Chamber Presents: Fast Forward - Speed Networking5:30 pm - 8:00 pm RACV City Club, Bayside Room 4, Level 2

26mar9:00 am5:00 pmDestination Melbourne presents: Aboriginal Tourism Workshop9:00 am - 5:00 pm Holiday Inn Melbourne on Flinders

28mar12:00 pm4:00 pmVictorian Chamber Presents: AFLW Grand Final Lunch12:00 pm - 4:00 pm Marvel Stadium

april

03apr6:00 pm8:00 pmVTIC Spotlight on a Member at Melbourne Sealife Aquarium with Party Higher6:00 pm - 8:00 pm SEA LIFE Melbourne Aquarium

17apr10:30 am11:30 amVTIC Webinar Series - Skills of the Visitor Economy10:30 am - 11:30 am Online

may

01may12:00 pm2:30 pmVictorian Chamber and Melbourne Press Club present: Post-budget lunch with Tim Pallas MP12:00 pm - 2:30 pm The Grand Ballroom, Sofitel Melbourne on Collins

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22may10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

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05jun5:30 pm7:30 pmSpotlight on a Member- Floyd’s Aperitivo Bar5:30 pm - 7:30 pm

19jun10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

july

17julallday18allday2019 Vic Tourism Conference(All Day) GMHBA Stadium

august

21augallday23allday2019 Victorian Visitor Information Services Summit(All Day) Holmesglen at Eildon

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