• Victoria Tourism Industry Council (VTIC)
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Tourist myki launch a plus for industry

21 /05/ 2012 Comments are Closed

With a significant number of Victoria’s public transport users being short term visitors to the state, the tourism industry has welcomed today’s launch of the myki Visitor Pack which will offer a ticketing solution to transport users who will be affected by the cessation of the paper ticketing system.

Victoria Tourism Industry Council (VTIC) Chief Executive, Dianne Smith, says the Visitor Pack will support visitors to the state to easily navigate the city and surrounding suburbs, and will help to drive visitors to Victoria’s tourist attractions and experiences.

“Visitors are likely to stay a few days and this solution will make it easy for them to travel to some of the wonderful attractions and experiences we have both in Melbourne and broader Victoria,” says Ms Smith.

“Through consultation with the Transport Ticketing Authority, the industry has contributed to the design process of this product that will further encourage increased visitation to Victoria and enhance visitors’ experiences.”

The myki Visitor Pack will cater for the more than 20 million annual domestic and international visitors to Victoria, including international students and business travellers.

Exclusively for travellers to Victoria, the Pack will be pre-loaded with travel credit which can be used on trams, trains and bus services and will also include $140 worth of discount vouchers to 15 of Victoria’s top tourist attractions and destinations.

Tourism operators will be invited to sell the Visitor Pack and it will also be available for purchase at Melbourne’s airports and other key visitor hubs such as Visitor Information Centres.

The needs of conference and event organisers are also being investigated as plans to cater for Melbourne’s business visitors are explored.


To arrange a media interview with VTIC Chief Executive Dianne Smith, contact Senior Communications Adviser Melina Walton on mwalton@vecci.org.au, 03 8662 5310 or 0423 883 945.

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Samantha Nixon, Media and Communications Manager
03 8662 5156 / 0423 883 945

Ellana Katos, Media Advisor
03 8662 5205 / 0400 976 889

Bradley Green, Social Media and Communications Advisor
03 8662 5279 / 0419 754 743

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