• Victoria Tourism Industry Council (VTIC)
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Two speed economy in international performance

02 /11/ 2018 Comments are Closed

The Victoria Tourism Industry Council welcomes the latest results of the International Visitor Survey for year-ending June 2018, which showed that Victoria continues a growth trajectory across many key indicators. There was strong year-on-year growth for international visitor expenditure and visitor numbers in Victoria, both ahead of the national average.

A 7.3% increase in year-on-year spend and 7.9% increase in year-on-year visitors illustrate that Victoria is performing strongly and that the industry’s efforts in attracting international visitors to our State are paying dividends. The expansion of Victoria’s aviation footprint has also stimulated growth with direct flights between Melbourne to Tokyo and Delhi impacting double digit growth from the Japanese and Indian markets.

Victoria Tourism Industry Council Chief Executive Felicia Mariani said, “The June 2018 results of the international visitor survey are pleasing in that Victoria is continuing to grow and attract international visitors at a rate ahead of the national average. It’s testament to the collective efforts of industry, State and Federal Governments that international visitors are attracted to coming to Victoria.

However, it is disappointing that the results again show regional Victoria is missing out on the overall international spend, retaining only a 7% share; a figure that has remained consistent for some time. Visitor nights in regional Victoria have declined by 3.8% from the same time last year. International visitors to regional Victoria from Western markets has also declined by 5.9% from the same time last year.

This week’s announcement by the Federal Government to match State Government funding for the Geelong City Deal is a prime example of the type of game-changing infrastructure that will help arrest this trend. Investments into the Shipwreck Coast Masterplan, the Geelong Convention Centre and the Queenscliff to Sorrento Ferry Terminals will attract visitors to convert day-trips to overnight trips, boosting expenditure in regional Victoria.

The Geelong City Deal highlights the importance of collaboration between Governments and industry in creating world-class products and experiences that will deliver benefits for tourism businesses and communities in regional Victoria” Ms Mariani said.

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Events

march

20mar5:30 pm8:00 pmVictorian Chamber Presents: Fast Forward - Speed Networking5:30 pm - 8:00 pm RACV City Club, Bayside Room 4, Level 2

26mar9:00 am5:00 pmDestination Melbourne presents: Aboriginal Tourism Workshop9:00 am - 5:00 pm Holiday Inn Melbourne on Flinders

28mar12:00 pm4:00 pmVictorian Chamber Presents: AFLW Grand Final Lunch12:00 pm - 4:00 pm Marvel Stadium

april

03apr6:00 pm8:00 pmVTIC Spotlight on a Member at Melbourne Sealife Aquarium with Party Higher6:00 pm - 8:00 pm SEA LIFE Melbourne Aquarium

17apr10:30 am11:30 amVTIC Webinar Series - Skills of the Visitor Economy10:30 am - 11:30 am Online

may

01may12:00 pm2:30 pmVictorian Chamber and Melbourne Press Club present: Post-budget lunch with Tim Pallas MP12:00 pm - 2:30 pm The Grand Ballroom, Sofitel Melbourne on Collins

08may6:00 pm8:00 pmSpotlight on a Member- Save the Date - Melbourne Cricket Ground6:00 pm - 8:00 pm

22may10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

30may9:00 am5:00 pmDestination Melbourne presents: Destination Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion

june

05jun5:30 pm7:30 pmSpotlight on a Member- Floyd’s Aperitivo Bar5:30 pm - 7:30 pm

19jun10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

july

17julallday18allday2019 Vic Tourism Conference(All Day) GMHBA Stadium

august

21augallday23allday2019 Victorian Visitor Information Services Summit(All Day) Holmesglen at Eildon

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