• Victoria Tourism Industry Council (VTIC)
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Destination Melbourne presents: Accessible Tourism Masterclass

may, 2018

01may9:00 am5:00 pmDestination Melbourne presents: Accessible Tourism Masterclass9:00 am - 5:00 pm Crowne Plaza Melbourne

Event Details

Accessible tourism is one of the most under-serviced sectors in travel, yet the latest research shows it has the potential to drive significant business growth for operators that understand the market.

  • The estimated spend in Victoria by travellers with a disability was $680.1 million (approximately 4 per cent of total domestic spend in Victoria), of which 80 per cent was overnight spend.
  • The estimated spend for travel party (including the person with a disability) was $1.7 billion (approximately 10 per cent of total domestic spend in Victoria), of which 79 per cent was overnight spend.

The main objective of this full day workshop is to improve your understanding of travellers with a disability, to enable you to personalise the experience, meet their needs and grow your share of this market.

We will address any misconceptions you may have and demonstrate that being an accessible and inclusive tourism operator is a lot easier and more cost effective than you may think.

This workshop will:

  • Provide you with insights into different types of disabilities and the provision of services that they may require
  • Provide you with helpful product and service tools for this market
  • Assist you to effectively communicate your product offering to these visitors.

The workshop will cover:

  • The statistics: visitor numbers, demographics and economic benefits of visitors with a disability
  • Their needs: Understand the needs of this market throughout each stage of the visitor journey
  • The product: Simple product adaptations to become more inclusive
  • Best practice: Understand any legalities of service provision and give your staff confidence to best service all visitors with accessibility needs
  • Learn from others: Hear from operators who have benefited from accessible tourism
  • Next steps: We give you the contacts and resources you need to get started on your own accessible tourism plan.

Cost: $280

> Find out more and register now 


(Tuesday) 9:00 am - 5:00 pm


Crowne Plaza Melbourne

1-5 Spencer Street, Melbourne


Destination Melbourneinfo@destination.melbourne