• Victoria Tourism Industry Council (VTIC)
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VTIC Webinar Series – Google Analytics for the Tourism Industry

june, 2017

21jun10:30 am11:30 amVTIC Webinar Series - Google Analytics for the Tourism Industry10:30 am - 11:30 am Online

Event Details

In partnership with member and leading web design and digital marketing company Webfirm, VTIC will stage its next free, members-only webinar on Wednesday 21 June at 10.30am entitled: Google Analytics for the Tourism Industry.

The coming June webinar will focus on the topic of analytics and reporting tools and specifically how we can utilise the power of Google Analytics and its alternatives in our day to day business. We will discover the fundamental tools within Google Analytics and what every website should have in place as a minimum. We will also explore the advanced functions within the reporting platform and how we can apply these learnings to increase your websites performance.

The webinar will cover:

  • All of the basic 101 functions of Google Analytics
  • The different channels of your website traffic and what each channel means to you
  • Where we can analyse your website visitors’ behaviour
  • Where to gain informed insights into the demographics of your visitors
  • Exactly how to set and accurately track relevant goals to report lead conversion
  • Real time reporting of traffic to your website
  • How to set up monthly reporting

Whether you currently have an analytics tool installed on your website or not, this is a must for all members who want to measure the performance of their website and be able to apply these insights to improve your online presence. There are no prerequisites in order for you to attend this webinar.

To register for the webinar, click here. Instructions on how to participate will be emailed once you have registered.



(Wednesday) 10:30 am - 11:30 am