We’re pleased to announce that Paul Rees-Jones, Executive Planning Director with Clemenger BBDO, will be returning to share with us a very special session outlining the learnings and opportunities they’ve
We’re pleased to announce that Paul Rees-Jones, Executive Planning Director with Clemenger BBDO, will be returning to share with us a very special session outlining the learnings and opportunities they’ve identified from eight months of sentiment studies across Australia.
Back in April, Paul joined us for what was our inaugural Insight Series where he shared an early read on the mood of the nation in the wake of COVID-19 lockdowns. Their AustraliaNow cultural study shone a light on how the country was beginning to be impacted by the pandemic across people’s personal, social and working lives.
Fast forward to December and Clemenger BBDO have now spoken to more than 40,000 people nationally through the study. This work has surfaced key insights to better understand not just the sentiment of the country, but the nature of the very real challenges the industry faces and potential opportunities that equally exist.
We hope you’ll be able to join us for this highly informative session that will bring together the early learnings from the study’s genesis, through to where we are today and what we can expect in looking to engage with the evolving consumer. As we all look to planning our future strategies in a COVID-Normal world, these consumer insights will be invaluable to our success.
Please note the insights that will be shared are proprietary information of Clemenger BBDO and, as such, a recording of the session will not be available.
Please note the Insight Series is exclusive to VTIC members.
(Tuesday) 3:00 pm - 4:00 pm
Victoria Tourism Industry Councilinfo@vtic.com.au