• Victoria Tourism Industry Council (VTIC)
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VTIC Insight Series – Preparing for the changed consumer

april, 2020

21apr1:00 pm2:00 pmVTIC Insight Series - Preparing for the changed consumer1:00 pm - 2:00 pm Online

Event Details

VTIC will be kicking off our new Insight Series next Tuesday, helping you prepare for when the time comes to reconnect with your consumers.

We have invited Clemenger BBDO to join the session; they have been engaged deeply in tracking the sentiment shifts of Australian consumers throughout this crisis. In partnership with Quantum Market Research and Hall & Partners, this data has been collected since Thursday 26 March, capturing 300 interviews per day, five days a week. That’s 1500 interviews per week tracking the rapidly changing sentiment of Australian consumers.

Standard research for tracking sentiment simply can’t keep pace with the quickly shifting mood and behaviours of the nation right now. This work delivers consumer sentiment and behaviour in real-time. It provides valuable insights for us to be aware of any challenges and helps us in being prepared to take up any opportunities as they emerge.

Paul Ress-Jones, Executive Planning Director with Clemenger BBDO, will present these critical findings in a very special opening session exclusively for our members.


(Tuesday) 1:00 pm - 2:00 pm




Victoria Tourism Industry Councilinfo@vtic.com.au