• Victoria Tourism Industry Council (VTIC)
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VTIC Insight Series – Designing and testing for a new future

may, 2020

05may1:00 pm2:00 pmVTIC Insight Series - Designing and testing for a new future1:00 pm - 2:00 pm Online

Event Details

How to get from a new idea to a validated business

When customers start to travel again, what stays the same in your business? What needs to change, or what needs complete re-invention?

In this session, you’ll learn how to design and test for a new future.


  • How to generate alternative scenarios and ideas for your business
  • How to make your ideas clear and tangible with business prototypes
  • How to assess and narrow down your best ideas
  • How to test your hypotheses
  • How to run cheap and easy experiments to validate your ideas
  • How to move your learnings into actionable plans
  • Plus the best examples of pivots and entirely new business ideas.

Using Strategyzer’s Iterative Design process, we’ll move vague ideas, market insights and trends into concrete business models and value propositions that will win customers today and into this new future.

Jesse Desjardins, Advisor- Customer Experience & Innovation, will lead you through this process, providing practical tools for you to implement in your business.



Jesse Desjardins
Advisor – Customer Experience & Innovation

Jesse is the creator of the Guest Experience Map®, Strategyzer® coach and a leading advisor on innovation to the global travel industry. Jesse leads a consultancy that develops communities, strategies and products for travel brands. During his seven-year tenure at Tourism Australia, Jesse and his team spoke to millions daily via Tourism Australia’s digital platforms, and created strategies that made Australia the leading destination on social media. Named as one of Skift’s most-influential people in travel, Jesse has accumulated several industry accolades and has collaborated with leading brands and innovators in the business, including Accor, GoPro, DJI and Buzzfeed. Jesse has collaborated with numerous leading teams and regularly shares his knowledge at various conferences around the world. He holds an MBA with a focus in Creative Leadership.


(Tuesday) 1:00 pm - 2:00 pm




Victoria Tourism Industry Councilinfo@vtic.com.au