• Victoria Tourism Industry Council (VTIC)
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VTIC Webinar Series – Smarten up your Chinese Marketing Strategy

october, 2017

18oct10:30 am11:30 amVTIC Webinar Series - Smarten up your Chinese Marketing Strategy10:30 am - 11:30 am

Event Details

In partnership with VTIC members Sherry Link Communications, and digital marketing company Webfirm, VTIC will stage another free webinar on Wednesday 18 September at 10.30am entitled “Smarten up your Chinese Marketing Strategy”.

Australia is receiving phenomenal tourism and education growth from China. The education growth in particular has meant that more and more Chinese students are living and studying in Australia, adding to existing residents with the result being a burgeoning Chinese community in Australia.

It is important that the Victorian tourism industry does not ignore this growing (local) market segment – there are many opportunities for business growth. This one hour webinar will assist you in making the Chinese residents your brand ambassadors and how you can leverage them to reach the overseas market in mainland China.

The webinar will cover:

* The importance of reaching Chinese residents and international students;
* Latest Chinese Market Trends;
* Recommendations on how to engage Chinese residents;
* How to capture Chinese visitors when they arrive; and
* How to integrate Chinese Social Media and Payment Facilities into your strategy



(Wednesday) 10:30 am - 11:30 am


Victoria Tourism Industry Councilinfo@vtic.com.au