The Victoria Events Industry Council (VEIC) has welcomed the Andrews Government’s announced Victorian Visitor Economy Review for the benefit it will bring to the events industry.
“Victoria’s celebrated business, sporting and cultural events are an important part of our state’s $19 billion tourism sector and it is positive that the spotlight is on opportunities to further capitalise on this growth industry,” said VEIC Chief Executive Dianne Smith.
“Victorian businesses throughout our state are keen to collaborate further on events with government and we are confident that this review will highlight innovative opportunities for this.”
Ms Smith’s comments follow the Andrews Government’s announced Victorian Visitor Economy Review, which will study events in Australian and international cities, along with a review of Victoria’s relevant government bodies, to ensure Victoria retains its status as the events capital of Australia.
“Business and government absolutely need to continually work hard to make sure we get the greatest return possible from this thriving and important industry,” said VEIC Chair Peter Jones.
“It is a competitive market and many events, such as this week’s Formula 1 Australian Grand Prix, are highly sought after by competing destinations.”