• Victoria Tourism Industry Council (VTIC)
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Charles Davidson

Chair

Charles Davidson is the CEO, founder, director and co-owner of the Peninsula Hot Springs

Peninsula Hot Springs, located on the Mornington Peninsula, is Victoria’s first commercial, natural hot mineral spring bathing facility. Established in 2005 it now receives 450,000+ annual visitors and employs 250 staff. Its vision is to ‘ be recognised and loved globally for creating immersive hot springs experiences that are inspired by nature and respect all cultures’.  It aims to help visitors ‘Relax in nature and connect with the deep well of their being.’

Before entering the tourism industry in 1997 Charles spent 11 years in corporate life in the international trade of food including a total of five years in Tokyo. He has traveled to 34 countries on hot springs and spa research missions to find new ways to utilise natural hot springs for health, wellbeing and community creation.

Charles sat on the board of Mornington Peninsula Tourism for 6 years, established the Mornington Peninsula Spa Association in 2007 and was on the board of the Australasian Wellness Association for 5 years. He believes that by working together we enjoy our present and create our future.

Charles lives on the Mornington Peninsula with his wife and four teenage children.

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