Chris leads the Business Events Victoria program, a state-government funded initiative which seeks to grow regional Victoria’s share of the meetings, conference and events market by working collaboratively to demonstrate the quality and diversity of conference venues, services and settings in regional Victoria.
Originally training in Viticultural Science, Chris first entered the tourism industry leading tours through the Yarra Valley with the Australian Wine Tour Company (AWTC). He also becoming heavily involved in the Sales/Marketing division for the company.
Late in 2006 Chris was awarded the VTIC Lynette Bergin Tourism Fellowship with a focus on understanding and strengthening Victorian tourism within the Japanese market.
Since 2008 Chris has been employed with Victoria Tourism Industry Council (then Tourism Alliance Victoria) in a number of roles and has worked with a wide range of sectors including cultural tourism, local government, adventure & nature-based operators and the Young Tourism Network.
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