• Victoria Tourism Industry Council (VTIC)
  • fb_icon
  • li_icon
  • tw_icon
  • yt_icon

Victoria Tourism Week turns spotlight on Melbourne

25 /03/ 2015 Comments are Closed

Movida

Victoria Tourism Week will become Melbourne Tourism Week in 2015 led by Destination Melbourne.

Many long time VTIC members will be familiar with Victoria Tourism Week (VTW) – a collection of events and activities in the first week of September that aim to highlight the value of tourism in Victoria.  We held some excellent events and received media coverage, but it became clear that without significant marketing budget and human resources, we were going to struggle to take our message beyond our industry. From a Victoria-wide perspective, we were preaching to the converted.

If you joined us at our Program Launch last month, you’d have heard that our focus areas are meeting and supporting our members – particularly through our Regional Roadshows, delivering a great RACV Victorian Tourism Awards Program, backing up with our second Victorian Tourism Conference, providing online learning and our ongoing policy, advocacy and research.

With all of that activity going on, something had to give. Victoria Tourism Week was it.

Destination Melbourne will continue with Melbourne Tourism Week running the Melbourne Tourism Industry Exchange and the local Council Breakfast, and will seek further opportunities to drive the value of tourism messaging. We have committed to supporting the promotion of Melbourne Tourism Week to our industry members.

To find out more about Melbourne Tourism Week, contact Denise Castro at Destination Melbourne on 9869 2444

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Events

september

26sep11:30 am4:00 pmVictorian Chamber and Pitcher Partners presents: Grand Final Lunch11:30 am - 4:00 pm Olympic Room, MCG

october

03oct5:30 pm7:30 pmVTIC 2018 Mixer Series – October Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Wallis & Ed

16oct6:30 pm8:00 pmYoung Tourism Network presents: Emotional Intelligence with Mel Neil6:30 pm - 8:00 pm Victoria University

17oct10:30 am11:30 amVTIC Webinar Series - What can we find out by tracking tourists?Improving the world, one webinar at a time!10:30 am - 11:30 am Online

22oct12:00 pm2:00 pmVTIC Premium Member Lunch with Lyell Strambi12:00 pm - 2:00 pm Angliss Restaurant

november

14nov6:00 pm8:00 pmVTIC 2018 Mixer Series - November at Melbourne ZooConnect and reconnect at our monthly mixers6:00 pm - 8:00 pm Melbourne Zoo

21nov10:30 am11:30 amVTIC Webinar Series - save the dateImproving the world, one webinar at a time!10:30 am - 11:30 am Online

22nov6:00 pm11:00 pm2018 RACV Victorian Tourism Awards – Gala CeremonyTickets on sale now6:00 pm - 11:00 pm Palladium at Crown Dress Code: Black Tie

28nov4:30 pm6:00 pm2018 VTIC Annual General Meeting4:30 pm - 6:00 pm VTIC Offices, Level 3

X