• Victoria Tourism Industry Council (VTIC)
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Victoria Tourism Week turns spotlight on Melbourne

25 /03/ 2015 Comments are Closed

Movida

Victoria Tourism Week will become Melbourne Tourism Week in 2015 led by Destination Melbourne.

Many long time VTIC members will be familiar with Victoria Tourism Week (VTW) – a collection of events and activities in the first week of September that aim to highlight the value of tourism in Victoria.  We held some excellent events and received media coverage, but it became clear that without significant marketing budget and human resources, we were going to struggle to take our message beyond our industry. From a Victoria-wide perspective, we were preaching to the converted.

If you joined us at our Program Launch last month, you’d have heard that our focus areas are meeting and supporting our members – particularly through our Regional Roadshows, delivering a great RACV Victorian Tourism Awards Program, backing up with our second Victorian Tourism Conference, providing online learning and our ongoing policy, advocacy and research.

With all of that activity going on, something had to give. Victoria Tourism Week was it.

Destination Melbourne will continue with Melbourne Tourism Week running the Melbourne Tourism Industry Exchange and the local Council Breakfast, and will seek further opportunities to drive the value of tourism messaging. We have committed to supporting the promotion of Melbourne Tourism Week to our industry members.

To find out more about Melbourne Tourism Week, contact Denise Castro at Destination Melbourne on 9869 2444

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Events

february

19feb8:00 am10:00 amVictorian Chamber Presents: ignite+Swinburne8:00 am - 10:00 am Swinburne Advanced Manufacturing and Design Centre

20feb12:00 pm1:00 pmVTIC Webinar Series - Keep your customers happy and coming back for more with ReviewPro12:00 pm - 1:00 pm Online

26feb8:30 am3:00 pmFeatured2019 VTIC Visitor Economy Forum and Tourism Australia Industry Briefing8:30 am - 3:00 pm Melbourne Convention and Exhibition Centre

march

06mar6:00 pm8:00 pmSpotlight on a Member at Melbourne Star Observation Wheel6:00 pm - 8:00 pm Melbourne Star Observation Wheel

15mar7:45 am10:00 amVictorian Chamber Presents: Grand Prix Breakfast7:45 am - 10:00 am Carousel

20mar10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

20mar5:30 pm8:00 pmVictorian Chamber Presents: Fast Forward - Speed Networking5:30 pm - 8:00 pm RACV City Club, Bayside Room 4, Level 2

26mar9:00 am5:00 pmDestination Melbourne presents: Aboriginal Tourism Workshop9:00 am - 5:00 pm Holiday Inn Melbourne on Flinders

28mar12:00 pm4:00 pmVictorian Chamber Presents: AFLW Grand Final Lunch12:00 pm - 4:00 pm Marvel Stadium

april

03apr6:00 pm8:00 pmSpotlight on a Member- Save the Date6:00 pm - 8:00 pm

17apr10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

may

01may6:00 pm8:00 pmSpotlight on a Member- Save the Date6:00 pm - 8:00 pm

22may10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

june

05jun6:00 pm8:00 pmSpotlight on a Member- Save the Date6:00 pm - 8:00 pm

19jun10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

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