The Victoria Tourism Industry Council welcomes today’s announcement from Minister Ciobo of a $12 million fund to support bids for international business events.
Victoria Tourism Industry Council Chief Executive Felicia Mariani said both Melbourne and regional Victoria should benefit from the Business Events Bid Fund Program (BFP) which was announced today by Tourism Australia.
“This dedicated bid fund is critically important for the Melbourne Convention Bureau (MCB) to attract and secure major international business events to our city.
“The international competition is fierce with global destinations throwing incredible amounts of cash and incentives towards securing business events. This fund will greatly help in levelling the playing field for MCB in this highly challenging environment,” she said.
The funds are available Australia-wide for events that will attract a large number of international visitors and will deliver significant economic value.
“Regional Victoria in particular has the opportunity to really benefit from this offer of financial support to give them an advantage at the critical bidding stage.
“Additional funding for regional events has been a long-standing priority of VTIC. We are already calling on the Victorian Government to commit $3 million over four years to support regional business events and so we are thrilled with the $12 million commitment from Tourism Australia.
“Business events are worth more than $475 million to regional Victoria and support more than 3,000 jobs.
“As with business events to Melbourne, it is a high value sector of the visitor economy with delegates spending 20 per cent more than other international visitors during their trips. Importantly, they deliver business in the off-peak and weekday periods when it’s most needed by the sector,” Ms Mariani said.
BFP is Australia-wide and covers accommodation, venue hire, transport and other event costs, however does not subsidise administrative logistics, marketing costs or overseas travel.
Applications for the BFP open on 1 May 2018.