• Victoria Tourism Industry Council (VTIC)
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Victoria’s natural assets are the key to tourism growth, says tourism peak body

23 /08/ 2012 Comments are Closed

Victoria’s tourism potential can now be realised with the State Government’s response to the Victorian Competition and Efficiency Commission’s inquiry into the industry unlocking opportunities to improve its competitiveness, says the Victoria Tourism Industry Council (VTIC).

VTIC Chief Executive Dianne Smith says, “Victoria’s tourism industry has today been given the key to unlock the door to real and valuable tourism investment opportunities.”

The report highlights strong support for reforms affecting nature-based tourism, regional planning and investment facilitation.

“Victoria has the highest number of national park visitors in Australia yet people spend the least amount of money in our parks and we still struggle to attract overnight visitors to regional areas,” says Ms Smith. “Revised planning and development restrictions will position our natural and cultural icons as tourism destinations themselves, through sensitive and appropriate tourism development.

“Planning reforms in particular have legitimised tourism as an appropriate use of land. Tourism is no longer an afterthought, but part of the framework that is central to appropriate development for community and tourism alike. Not only does it create access to our icons, it creates a sense of pride for our locals and tourists.

“Partnerships between local and state governments and in particular, the focus on a Regional Growth Plan, will ensure this greater alignment.

We welcome the policy reforms for the private sector provision of sensible and appropriate tourism infrastructure that complements natural and cultural assets, to enhance the experience of visitors to national parks.

“A significant extension of the lease terms for infrastructure in national parks has been granted for up to 99 years. This is a major opportunity for tourism investors, providing real opportunities for the private sector to actively be involved in quality visitor experiences, the promotion of our natural and cultural icons, and it will also bring Victoria in line with other states.

“International visitors to Victoria, including from markets like China, are projected to deliver strong economic growth to the state. Coupled with the current economic uncertainty in Europe and the subdued economy in the United States, it is vital that Victoria’s tourism industry finds a new edge and refreshes its products.

“We welcome the State Government declaring tourism development as a priority and significant contributor to the state’s economy. When combined with the removal of regulatory burden also announced in the report, Victoria is now a very attractive place to invest in tourism development.

“This is a great start and we ask both state and federal governments to continue this positive momentum and not to stop now. The extension of the Melbourne Convention and Exhibition Centre and regional accommodation offerings that complements our key attractions are just some of the further investment opportunities we encourage the Government to consider as a priority.

“VTIC is keen to see the swift implementation of the accepted recommendations and stands ready to support the Government to do so.”

Background – About VTIC
The Victoria Tourism Industry Council (VTIC) is the peak policy council for the Victorian tourism
industry, which represents key industry associations, operators and government agencies, providing one united industry voice.

Media contact:
Melina Walton, Senior Communications Adviser mwalton@vecci.org.au, P: 03 8662 5310  M: 0423 883 945

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Samantha Nixon, Media and Communications Manager
03 8662 5156 / 0423 883 945

Ellana Katos, Media Advisor
03 8662 5205 / 0400 976 889

Bradley Green, Social Media and Communications Advisor
03 8662 5279 / 0419 754 743

Events

march

26mar9:00 am5:00 pmDestination Melbourne presents: Aboriginal Tourism Workshop9:00 am - 5:00 pm Holiday Inn Melbourne on Flinders

28mar12:00 pm4:00 pmVictorian Chamber Presents: AFLW Grand Final Lunch12:00 pm - 4:00 pm Marvel Stadium

april

03apr6:00 pm8:00 pmVTIC Spotlight on a Member at Melbourne Sealife Aquarium with Party Higher6:00 pm - 8:00 pm SEA LIFE Melbourne Aquarium

17apr10:30 am11:30 amVTIC Webinar Series - Skills of the Visitor Economy10:30 am - 11:30 am Online

may

01may12:00 pm2:30 pmVictorian Chamber and Melbourne Press Club present: Post-budget lunch with Tim Pallas MP12:00 pm - 2:30 pm The Grand Ballroom, Sofitel Melbourne on Collins

08may6:00 pm8:00 pmSpotlight on a Member- Save the Date - Melbourne Cricket Ground6:00 pm - 8:00 pm

22may10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

30may9:00 am5:00 pmDestination Melbourne presents: Destination Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion

june

05jun5:30 pm7:30 pmSpotlight on a Member- Floyd’s Aperitivo Bar5:30 pm - 7:30 pm

19jun10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

july

17julallday18allday2019 Vic Tourism Conference(All Day) GMHBA Stadium

august

21augallday23allday2019 Victorian Visitor Information Services Summit(All Day) Holmesglen at Eildon

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