• Victoria Tourism Industry Council (VTIC)
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Victoria’s Visitor Economy now worth $31 Billion

09 /10/ 2019 Comments are Closed

The Victoria Tourism Industry Council (VTIC) today welcomes new International and National Visitor Survey results which show tourism now contributes almost $31 billion to the Victorian economy, an increase of $1 billion since last quarter’s results.

Regional Victoria recorded exceptional growth in its number of visitors and nights, more than double the national regional average growth rate.

Melbourne recorded strong double-digit growth for spend, visitors and nights, but the rate of growth in interstate overnight spend fell behind the strong growth of Sydney and the Gold Coast.

Victoria Tourism Industry Council Chief Executive Felicia Mariani said promoting Regional Victorian tourism is a longstanding focus for the industry, as historically, visitation has primarily centred around Melbourne-based experiences and events.

“We are pleased to see record results for Regional Victoria in key measures, realising our efforts to promote tourism experiences outside of Melbourne and firmly positioning Regional Victoria as a standout in these latest results,” she said.

However, the slowing of Melbourne’s growth rate in many key measures is a cautionary concern we need to watch and points to a need for more focus on developing new and engaging experiences in Victoria’s capital city.

“While Melbourne’s rate of growth has continued to rise, we are seeing signs of slowing, signalling a need to concentrate on creating compelling experiences that will capture the imagination of our interstate visitors and ensure Melbourne stays front and centre in their consideration set,” Ms Mariani said.

“Development of new hotels in Melbourne is booming, but we need a breadth of experiences to ensure these rooms are filled as they come online. We have a phenomenal events calendar that is the envy of all the country, supported by strong business events performance in Melbourne; but we must continue to look for new ways to complement our great events right throughout the year.

“If we can create new experiences and align them to our thriving events calendar, Melbourne will re-establish its ‘must do’ position for domestic overnight visitors.”

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Events

october

30oct12:00 pm2:30 pmVictorian Chamber presents Cyber Security12:00 pm - 2:30 pm Sofitel Melbourne on Collins

30oct4:30 pm6:30 pm2019 VTIC Annual General Meeting4:30 pm - 6:30 pm

31oct12:00 pm1:30 pmWebinar Fair Work Update12:00 pm - 1:30 pm Online

november

13nov5:30 pm8:00 pmVictorian Chamber Fast Forward 2019 - Speed Networking5:30 pm - 8:00 pm AEST RACV City Club

13nov6:00 pm8:00 pmSpotlight on a Member - The Hotel School Melbourne6:00 pm - 8:00 pm The Hotel School Melbourne

28nov6:00 pm11:00 pm2019 RACV Victorian Tourism Awards6:00 pm - 11:00 pm AEST Melbourne Convention and Exhibition Centre

december

05dec12:00 pm3:00 pmVictorian Chamber presents Janine Allis12:00 pm - 3:00 pm Melbourne Convention and Exhibition Centre

12dec6:00 pm10:00 pmYTN and yATEC Christmas Party6:00 pm - 10:00 pm Melbourne Cellar Door

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