The Visitor Servicing Toolkit is a guide on how to provide information and services to visitors by anticipating their needs and intercepting them with the right information at the right time, via the right channel. The draft Toolkit is now available.
The presentation from the 2019 Visitor Information Services Summit launching the Visitor Servicing Toolkit is available below.
Customer mapping allows you to capture the visitor’s full arc, from the moment of inspiration, through to booking, in-destination activities and their return home. The template below will help you map your visitors’ journeys and identify key insights to their behaviour, including the moments that matter the most.