Victoria Tourism Industry Council (VTIC) Chief Executive Dianne Smith will mentor students and assist with their transition into the tourism and events industry as part of her new appointment as Adjunct Professor in the School of International Business at Victoria University.
“I am honoured and grateful to be conferred this title by Victoria University for the next three years,” says Ms Smith.
“The tourism and events industry is always reliant upon new talent entering with exciting skills and fresh perspectives in order to reinvigorate our products and services.
“I hope I can lend the students the benefit of my more than 20 years of experience working in the industry, both in Melbourne and regional Victoria, across areas including marketing, visitor services, policy and strategy, and help them start their career path.
“It’s great to know there are still strong pathways into higher education in Victoria for anyone who wishes to pursue a career in hospitality, events and tourism, and that Victoria University is a major player in providing career-ready graduates to these industries.
“My thanks go to Professor Alison Morrison, Head of the School of International Business at Victoria University, for making this happen.”
Prior to starting at VTIC in January 2012, Professor Smith was Manager Tourism Partnerships at Parks Victoria for nine years, and previously worked as Executive Director of Ballarat Tourism and Marketing and Visitor Services Manager at Melbourne Zoo.
Background – About VTIC
The Victoria Tourism Industry Council (VTIC) is the peak policy council for the Victorian tourism industry, which represents key industry associations, operators and government agencies, providing one united industry voice.