• Victoria Tourism Industry Council (VTIC)
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VTIC welcomes State Government funding to spur visitation to regional Victoria

14 /08/ 2015 Comments are Closed

The Victoria Tourism Industry Council (VTIC) welcomes the State Government’s announced $3 million for a new regional tourism marketing campaign.

“VTIC has long advocated for greater support for regional tourism and, as recently as yesterday, we called for government funding for activities to drive visitation throughout Victoria,” said VTIC Chief Executive Dianne Smith.

“This announcement is a vital acknowledgement by the government of the importance of promotion to increase visitation and spending through the whole of Victoria.

“Such support is testament to the growth potential of regional tourism, a sector that currently employs over 110,000 people; which is more than half the tourism jobs in our state.

“There are 75,000 enterprises connected with tourism in Victoria, and this investment encourages them to bolster their own commitment to the sector, either through marketing, product innovation or employment.”

“It also encourages Victorians to holiday at home in our great state as it raises awareness of the wonderful visitor experiences on offer.”

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Samantha Nixon, Media and Communications Manager
03 8662 5156 / 0423 883 945

Ellana Katos, Media Advisor
03 8662 5205 / 0400 976 889

Bradley Green, Social Media and Communications Advisor
03 8662 5279 / 0419 754 743

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