• Victoria Tourism Industry Council (VTIC)
  • fb_icon
  • li_icon
  • tw_icon
  • yt_icon

VTIC welcomes Victoria’s strong tourism growth

03 /10/ 2018 Comments are Closed

The Victoria Tourism Industry Council (VTIC) has congratulated the state’s tourism and events industry for the significant growth in domestic visitor numbers and expenditure over the past year.

New figures from Tourism Research Australia’s National Visitor Survey have revealed both Melbourne and regional Victoria are major drawcards for domestic visitors.

VTIC Chief Executive Felicia Mariani said the results prove the visitor economy continues to be one of Victoria’s most important and profitable sectors.

“It’s positive to see such strong tourism growth across Victoria, with 24 million domestic visitors contributing more than $14 billion to the state economy in the past year.

“An 8 per cent increase in visitation across Victoria is an excellent result that is higher than the national average, with visitors spending over 27 million nights in Melbourne alone.

“Tourism is a major driver of economic activity across Victoria and these new figures demonstrate the boost we provide to local businesses and the state economy,” said Ms Mariani.

Ms Mariani said continued investment is needed to ensure regional Victoria records a greater share of visitation and expenditure.

“It’s encouraging that expenditure across regional Victoria grew by 11.6 per cent to $6.1 billion – a very strong outcome that is testament to our regional attractions,” said Ms Mariani.

Visitor numbers and overnight stays in regional Victoria have also increased, but the proportion compared to Melbourne remains modest.

VTIC’s Tourism is Victoria’s Business campaign has placed a very clear and strong emphasis on the need to invest in world-class tourism infrastructure in regional Victoria to deliver an uplift in visitor numbers and expenditure.  This includes funding for a new dedicated Regional Tourism Infrastructure Fund to accelerate the delivery of key projects in the regions.

It’s important the Victorian government continues to invest in growing our sector, ensuring Victoria remains Australia’s destination of choice for both domestic and overseas investment.

“Without continued action and investment, Victoria risks losing ground and missing the opportunity to capitalise on an industry that is forecast to grow to $151 billion across Australia by 2026,” said Ms Mariani.

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Samantha Nixon, Media and Communications Manager
03 8662 5156 / 0423 883 945

Ellana Katos, Media Advisor
03 8662 5205 / 0400 976 889

Bradley Green, Social Media and Communications Advisor
03 8662 5279 / 0419 754 743

Events

november

14nov6:00 pm8:00 pmVTIC 2018 Mixer Series - November at Melbourne ZooConnect and reconnect at our monthly mixers6:00 pm - 8:00 pm Melbourne Zoo

21nov10:30 am11:30 amVTIC Webinar Series - ARE DIRECT BOOKINGS REALLY FREE?Improving the world, one webinar at a time!10:30 am - 11:30 am Online

22nov6:00 pm11:00 pm2018 RACV Victorian Tourism Awards – Gala CeremonyTickets on sale now6:00 pm - 11:00 pm Palladium at Crown Dress Code: Black Tie

28nov4:30 pm6:00 pm2018 VTIC Annual General Meeting4:30 pm - 6:00 pm

december

05dec6:00 pm9:00 pmTourism Industry Christmas Celebration 2018 - Save the Date6:00 pm - 9:00 pm TBC

february

20feb10:30 am11:30 amVTIC Webinar Series - Save the DateImproving the world, one webinar at a time!10:30 am - 11:30 am Online

26feb9:00 am3:30 pmFeatured2018 Visitor Economy Forum and Tourism Australia Industry Briefing9:00 am - 3:30 pm Melbourne Convention and Exhibition Centre

march

20mar10:30 am11:30 amVTIC Webinar Series - Save the DateImproving the world, one webinar at a time!10:30 am - 11:30 am Online

X