• Victoria Tourism Industry Council (VTIC)
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VTIC welcomes Victoria’s strong tourism growth

03 /10/ 2018 Comments are Closed

The Victoria Tourism Industry Council (VTIC) has congratulated the state’s tourism and events industry for the significant growth in domestic visitor numbers and expenditure over the past year.

New figures from Tourism Research Australia’s National Visitor Survey have revealed both Melbourne and regional Victoria are major drawcards for domestic visitors.

VTIC Chief Executive Felicia Mariani said the results prove the visitor economy continues to be one of Victoria’s most important and profitable sectors.

“It’s positive to see such strong tourism growth across Victoria, with 24 million domestic visitors contributing more than $14 billion to the state economy in the past year.

“An 8 per cent increase in visitation across Victoria is an excellent result that is higher than the national average, with visitors spending over 27 million nights in Melbourne alone.

“Tourism is a major driver of economic activity across Victoria and these new figures demonstrate the boost we provide to local businesses and the state economy,” said Ms Mariani.

Ms Mariani said continued investment is needed to ensure regional Victoria records a greater share of visitation and expenditure.

“It’s encouraging that expenditure across regional Victoria grew by 11.6 per cent to $6.1 billion – a very strong outcome that is testament to our regional attractions,” said Ms Mariani.

Visitor numbers and overnight stays in regional Victoria have also increased, but the proportion compared to Melbourne remains modest.

VTIC’s Tourism is Victoria’s Business campaign has placed a very clear and strong emphasis on the need to invest in world-class tourism infrastructure in regional Victoria to deliver an uplift in visitor numbers and expenditure.  This includes funding for a new dedicated Regional Tourism Infrastructure Fund to accelerate the delivery of key projects in the regions.

It’s important the Victorian government continues to invest in growing our sector, ensuring Victoria remains Australia’s destination of choice for both domestic and overseas investment.

“Without continued action and investment, Victoria risks losing ground and missing the opportunity to capitalise on an industry that is forecast to grow to $151 billion across Australia by 2026,” said Ms Mariani.

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Samantha Nixon, Media and Communications Manager
03 8662 5156 / 0423 883 945

Ellana Katos, Media Advisor
03 8662 5205 / 0400 976 889

Bradley Green, Social Media and Communications Advisor
03 8662 5279 / 0419 754 743

Events

february

06feb6:00 pm8:00 pmVTIC 2019 Spotlight on a Member- February at Auscarts Racing - Save the DateAcknowledging our VTIC Members through our new Spotlight on a Member event6:00 pm - 8:00 pm Auscarts Racing

12feb9:00 am5:00 pmDestination Melbourne presents: Playful Tourism9:00 am - 5:00 pm Holiday Inn Melbourne on Flinders

12feb5:45 pm7:30 pmVictorian Chamber Presents: Business After Dark5:45 pm - 7:30 pm Marvel Stadium

20feb10:30 am11:30 amVTIC Webinar Series - Save the DateImproving the world, one webinar at a time!10:30 am - 11:30 am Online

26feb9:00 am3:30 pmFeatured2019 Visitor Economy Forum and Tourism Australia Industry Briefing9:00 am - 3:30 pm Melbourne Convention and Exhibition Centre

march

06mar6:00 pm8:00 pmVTIC 2019 Spotlight on a Member- March at Melbourne Star Observation Wheel - Save the DateAcknowledging our VTIC Members through our new Spotlight on a Member event6:00 pm - 8:00 pm Melbourne Star Observation Wheel

20mar10:30 am11:30 amVTIC Webinar Series - Save the DateImproving the world, one webinar at a time!10:30 am - 11:30 am Online

20mar5:30 pm8:00 pmVictorian Chamber Presents: Fast Forward - Speed Networking5:30 pm - 8:00 pm RACV City Club, Bayside Room 4, Level 2

april

03apr6:00 pm8:00 pmVTIC 2019 Spotlight on a Member- Save the DateAcknowledging our VTIC Members through our new Spotlight on a Member event6:00 pm - 8:00 pm

17apr10:30 am11:30 amVTIC Webinar Series - Save the DateImproving the world, one webinar at a time!10:30 am - 11:30 am Online

may

01may6:00 pm8:00 pmVTIC 2019 Spotlight on a Member- Save the DateAcknowledging our VTIC Members through our new Spotlight on a Member event6:00 pm - 8:00 pm

22may10:30 am11:30 amVTIC Webinar Series - Save the DateImproving the world, one webinar at a time!10:30 am - 11:30 am Online

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