• Victoria Tourism Industry Council (VTIC)
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VTIC welcomes Victoria’s strong visitor and expenditure results

04 /09/ 2014 Comments are Closed

The Victoria Tourism Industry Council (VTIC) has applauded the state’s tourism industry for the significant growth achieved in visitor numbers and expenditure over the past year.

The recently released Tourism Research Australia “International Visitor Survey” shows that for the year ended June 2014 Victoria performed well overall:

  • “International visitor expenditure” grew by 8.1 percent to $4.9 billion, outperforming growth for New South Wales (+6.1 percent to $6.9 billion), Queensland (unchanged at $4.0 billion) and the national average (+3.5 percent).
  • “International overnight visitors” grew (+10.9 percent to 2.05 million) to exceed 2 million for the first time.

VTIC chief executive Dianne Smith said although China continues to be the leading source market, it is pleasing to see growth from traditional markets such as the United Kingdom and the United States, in terms of both visitor numbers and expenditure.

Importantly, expenditure in regional Victoria showed strong growth (+23.8 percent to $368 million), exceeding the previous high recorded for June 2012. There was also strong growth in visitors to (+17.5 percent year-on-year to 375,400) and nights in (+7.5 percent to 6.0 million) regional Victoria, with both at record levels. Visitors to regional Victoria increased from both Eastern (+28.5 percent) and Western (+14.2 percent) markets.

Ms Smith said continued efforts are needed to ensure regional Victoria reaps tourism’s benefits.

“It’s positive to see improvement in expenditure, visitor numbers and nights in regional Victoria, but compared to the state totals, the proportion of international visitors travelling to, and spending in, regional Victoria is modest,” said Ms Smith.

“More work is required to develop high quality products and experiences in regional Victoria, with a culturally appropriate interpretation, that will entice more international visitors. This is one of VTIC’s key recommendations for the major parties in the 2014 state election.”

The results of the National Visitor Survey for the year ended June 2014 will be released on 10 September and Ms Smith said the industry looks forward to seeing how Victoria fares in regard to domestic travel.

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Samantha Nixon, Media and Communications Manager
03 8662 5156 / 0423 883 945

Ellana Katos, Media Advisor
03 8662 5205 / 0400 976 889

Bradley Green, Social Media and Communications Advisor
03 8662 5279 / 0419 754 743

Events

september

26sep11:30 am4:00 pmVictorian Chamber and Pitcher Partners presents: Grand Final Lunch11:30 am - 4:00 pm Olympic Room, MCG

october

03oct5:30 pm7:30 pmVTIC 2018 Mixer Series – October Tourism Networking EventConnect and reconnect at our monthly mixers5:30 pm - 7:30 pm Wallis & Ed

16oct6:30 pm8:00 pmYoung Tourism Network presents: Emotional Intelligence with Mel Neil6:30 pm - 8:00 pm Victoria University

17oct10:30 am11:30 amVTIC Webinar Series - What can we find out by tracking tourists?Improving the world, one webinar at a time!10:30 am - 11:30 am Online

22oct12:00 pm2:00 pmVTIC Premium Member Lunch with Lyell Strambi12:00 pm - 2:00 pm Angliss Restaurant

november

14nov6:00 pm8:00 pmVTIC 2018 Mixer Series - November at Melbourne ZooConnect and reconnect at our monthly mixers6:00 pm - 8:00 pm Melbourne Zoo

21nov10:30 am11:30 amVTIC Webinar Series - save the dateImproving the world, one webinar at a time!10:30 am - 11:30 am Online

22nov6:00 pm11:00 pm2018 RACV Victorian Tourism Awards – Gala CeremonyTickets on sale now6:00 pm - 11:00 pm Palladium at Crown Dress Code: Black Tie

28nov4:30 pm6:00 pm2018 VTIC Annual General Meeting4:30 pm - 6:00 pm VTIC Offices, Level 3

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