• Victoria Tourism Industry Council (VTIC)
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VTIC welcomes Victoria’s strong visitor and expenditure results

04 /09/ 2014 Comments are Closed

The Victoria Tourism Industry Council (VTIC) has applauded the state’s tourism industry for the significant growth achieved in visitor numbers and expenditure over the past year.

The recently released Tourism Research Australia “International Visitor Survey” shows that for the year ended June 2014 Victoria performed well overall:

  • “International visitor expenditure” grew by 8.1 percent to $4.9 billion, outperforming growth for New South Wales (+6.1 percent to $6.9 billion), Queensland (unchanged at $4.0 billion) and the national average (+3.5 percent).
  • “International overnight visitors” grew (+10.9 percent to 2.05 million) to exceed 2 million for the first time.

VTIC chief executive Dianne Smith said although China continues to be the leading source market, it is pleasing to see growth from traditional markets such as the United Kingdom and the United States, in terms of both visitor numbers and expenditure.

Importantly, expenditure in regional Victoria showed strong growth (+23.8 percent to $368 million), exceeding the previous high recorded for June 2012. There was also strong growth in visitors to (+17.5 percent year-on-year to 375,400) and nights in (+7.5 percent to 6.0 million) regional Victoria, with both at record levels. Visitors to regional Victoria increased from both Eastern (+28.5 percent) and Western (+14.2 percent) markets.

Ms Smith said continued efforts are needed to ensure regional Victoria reaps tourism’s benefits.

“It’s positive to see improvement in expenditure, visitor numbers and nights in regional Victoria, but compared to the state totals, the proportion of international visitors travelling to, and spending in, regional Victoria is modest,” said Ms Smith.

“More work is required to develop high quality products and experiences in regional Victoria, with a culturally appropriate interpretation, that will entice more international visitors. This is one of VTIC’s key recommendations for the major parties in the 2014 state election.”

The results of the National Visitor Survey for the year ended June 2014 will be released on 10 September and Ms Smith said the industry looks forward to seeing how Victoria fares in regard to domestic travel.

VTIC

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Media Manager:

Media enquiries: media@victorianchamber.com.au,

Samantha Nixon, Media and Communications Manager
03 8662 5156 / 0423 883 945

Ellana Katos, Media Advisor
03 8662 5205 / 0400 976 889

Bradley Green, Social Media and Communications Advisor
03 8662 5279 / 0419 754 743

Events

march

20mar5:30 pm8:00 pmVictorian Chamber Presents: Fast Forward - Speed Networking5:30 pm - 8:00 pm RACV City Club, Bayside Room 4, Level 2

26mar9:00 am5:00 pmDestination Melbourne presents: Aboriginal Tourism Workshop9:00 am - 5:00 pm Holiday Inn Melbourne on Flinders

28mar12:00 pm4:00 pmVictorian Chamber Presents: AFLW Grand Final Lunch12:00 pm - 4:00 pm Marvel Stadium

april

03apr6:00 pm8:00 pmVTIC Spotlight on a Member at Melbourne Sealife Aquarium with Party Higher6:00 pm - 8:00 pm SEA LIFE Melbourne Aquarium

17apr10:30 am11:30 amVTIC Webinar Series - Skills of the Visitor Economy10:30 am - 11:30 am Online

may

01may12:00 pm2:30 pmVictorian Chamber and Melbourne Press Club present: Post-budget lunch with Tim Pallas MP12:00 pm - 2:30 pm The Grand Ballroom, Sofitel Melbourne on Collins

08may6:00 pm8:00 pmSpotlight on a Member- Save the Date - Melbourne Cricket Ground6:00 pm - 8:00 pm

22may10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

30may9:00 am5:00 pmDestination Melbourne presents: Destination Melbourne LIVE9:00 am - 5:00 pm Arts Centre Melbourne - The Pavilion

june

05jun5:30 pm7:30 pmSpotlight on a Member- Floyd’s Aperitivo Bar5:30 pm - 7:30 pm

19jun10:30 am11:30 amVTIC Webinar Series - Save the Date10:30 am - 11:30 am Online

july

17julallday18allday2019 Vic Tourism Conference(All Day) GMHBA Stadium

august

21augallday23allday2019 Victorian Visitor Information Services Summit(All Day) Holmesglen at Eildon

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