• Victoria Tourism Industry Council (VTIC)
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VTIC’s Election Campaign Update

25 /10/ 2018 Comments are Closed

Over the past few months my team and I have travelled around the state meeting with nearly 400 members, partners, stakeholders and local governments to talk about VTIC’s 2018 Election Priorities.

`Tourism Is Victoria’s Business’ has been our catch-cry leading to the November election and our related Five-Point Plan has allowed us to communicate effectively with all sides of government on your behalf.

This plan outlines our industry’s priorities for driving growth, supporting business and creating jobs in the visitor economy, and has been extremely well received across the state.

While the platform of our Five-Point Plan is the cornerstone of our policy position, our engagement with members across the state has surfaced three consistent areas of focus in every region.

Front and centre is the importance of a skilled and qualified workforce.  Having adequate staff to meet consumer demand and growth projections, particularly in our regional areas, is the number one pain point affecting our industry.

This critical need is closely followed by improving tourism transport solutions to better connect our state allowing visitors to access our premier destinations when and how they want.

Lastly is the need to invest in our regions and natural assets – this includes a sensible planning and policy regime that allows us to attract private investment in creating the experiences being sought by today’s global travellers.

The Tourism industry is vital to Victoria’s economic fortunes. We employ over 200,000 people and contribute in excess of $26 billion to the state’s economy.

Clearly, we are an industry worth investing in!

With the State Election soon approaching, we need to make sure our industry needs are front and centre on the political agenda, so Victoria’s tourism can untap its full potential.

That’s why up until November 24, VTIC will continue advocating and lobbying on behalf of our members to ensure Victoria maintains its position as a world-class tourism destination.

And just ahead of this important date is another critical date on the tourism calendar …. The 2018 RACV Victorian Tourism Awards Gala Ceremony being held on 22 November at Crown Palladium.

It is our night to celebrate the success and achievements of our industry colleagues and to mark another year of growth and superlative performance.

If you haven’t yet done so, I would urge you to book your tickets or table as a priority.  We are tracking well ahead of last year’s ticket sales and, while it’s lovey to put up a `SOLD OUT’ sign on our events, I would hate to disappoint anyone.

We look forward to seeing you there and to celebrating with the best of the best in Victoria!


Felicia Mariani

About the Author

Felicia Mariani

Felicia brings to VTIC extensive experience across the public, private and Not-For-Profit sectors, most recently leading The Good Food Foundation and Jamie’s Ministry of Food. Felicia has previously been in executive and senior management roles at Tourism Victoria, Managing Director of the Australian Tourism Export Council and former CEO of Tourism Tasmania.



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