• Victoria Tourism Industry Council (VTIC)
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Welcome to 2015 and the Year of the Goat

28 /01/ 2015 Comments are Closed

Welcome to 2015 and the Year of the Goat! We hope the summer has been kind to you.

With great attractions to visit and events (sporting and cultural) to enjoy in the warmer months, it’s a wonderful time to be a tourist in Victoria.

Australian Open

As flagged in our December e-news, the first 80 days of 2015 is a celebration of some of Victoria’s most outstanding major events. One of the pillars of Victoria’s major events calendar – the Australian Open tennis grand-slam – is an obvious highlight, profiling our state to the world.

The tournament is memorable in many ways, but this year is particularly special with the upgraded Margaret Court Arena in action. In 2015, Tennis Australia has also offered ground pass ticket holders access to Hisense Arena, allowing tennis fans to enjoy the 10,000-seat indoor stadium.

Chinese New Year

Victoria is gearing up to showcase Chinese New Year festivities, planned for 19 February and beyond. Congratulations to Destination Melbourne for delivering a Chinese breakfast series and launching a new website, www.cnymelbourne.com.au, which details the range of exciting Chinese New Year activities on offer. These include the appearance of the 100-metre-long illuminated Docklands Dragon, which will light up every evening between 5:30pm – 9:30pm during the festival, with accompanying entertainment and merchant stalls. These new activities complement those already delivered in the Little Bourke Street Chinatown precinct – the traditional heart of Chinese culture in the CBD – and at Crown.

Program Launch

VTIC will share the details of our exciting plans for the year at the 2015 VTIC Program Launch, to be held at Melbourne Convention and Exhibition Centre on 20 February. We look forward to seeing many of you there. If you’re unable to attend, we hope to see you at one of the several regional roadshow visits VTIC will be rolling out during the year.

Next Chapter, New Minister

VTIC Policy Manager Kristina Burke and I had an excellent initial briefing with Victoria’s new Minister for Tourism and Major Events, the Hon John Eren MP, this week. Our discussions covered a broad range of topics, including intrastate visitation, red tape and business costs, leveraging our major events calendar, proposed public holidays, tourism shopping reforms and fire messaging. VTIC looks forward to further positive and constructive engagement with the new State Government going forward.

As ever, in 2015 VTIC will continue to support Victorian tourism operators to be the best they can, providing leadership, advocacy and representation, business development services and networking opportunities.

Here’s to a great start to the New Year!

Dianne Smith

About the Author

Dianne Smith

Dianne Smith has enjoyed being Chief Executive of Victoria Tourism Industry Council (VTIC) since January 2012. In this role, Dianne draws on her vast knowledge and experience gained from over 20 years in the industry which has included marketing, visitor services, policy and strategy roles in regional Victoria and Melbourne.



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29aug5:00 pm7:30 pmRegional Industry Conversations - Lakes Entrance5:00 pm - 7:30 pm AEST Lakes Entrance


04sep10:30 am1:00 pmRegional Industry Conversations - Eastern Melbourne10:30 am - 1:00 pm AEST Ringwood - TBC Melbourne

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06sep1:00 pm3:30 pmRegional Industry Conversations - Geelong1:00 pm - 3:30 pm AEST Geelong

12sep6:00 pm8:00 pmYTN presents: Building Big Ideas - Discover your Inner Entrepreneur6:00 pm - 8:00 pm


30oct4:30 pm6:30 pm2019 VTIC Annual General Meeting4:30 pm - 6:30 pm


28nov6:00 pm11:00 pm2019 RACV Victorian Tourism Awards6:00 pm - 11:00 pm AEST Melbourne Convention and Exhibition Centre