These awards recognise towns that offer exceptional visitor experiences and demonstrate a strong commitment to tourism, local community, and storytelling.
From coastal escapes to charming rural hubs and thriving regional centres, this year’s finalists showcase the best of what Victoria has to offer. Each town has shared its unique story, highlighting the experiences, people, and attractions that make it a standout destination.
Explore the finalists across three categories – Top Tourism Town (population over 5,000), Small Tourism Town (population between 1,500 and 5,000), and Tiny Tourism Town (population under 1,500) – and discover why they deserve to be recognised as Victoria’s top tourism towns.
Your vote can help decide the winners – so get to know our finalists and show your support! Voting is now open and will close at 5pm on Friday 27 June 2025.
Thanks to our partners, Time Out, Sofitel Melbourne On Collins, Merlin Entertainments, and Melbourne Skydeck, one lucky voter will win a luxurious Melbourne escape for two, including:
Full terms and conditions are available here.